58%
of attendees encourage peers to register after they do.
With SnöFloe: They're already recruiting for you. SnöFloe gives that word of mouth a link, a reason to act now, and a seat count you can track.
Peer group buying for events
Multiply event registrations.
Group rates for people who don't work at the same company.
Traditional group discounts stop at company walls. SnöFloe turns every attendee into a peer host, letting them bring 3 to 5 industry friends, clients and colleagues to unlock group rates together.
Your event · ticket page Live
Find your floe · Float together. Save together.
Priya's floe
The usual suspects
3 of 5 spots taken · 2 to go
PSMCAH
- PriyaProduct lead, HelioWorks
- MarcusFounder, GridNova
- AmeliaFreelance producer
Three different companies. One floe.
Ticket price per person
$895
Regular price $1,195
12345
Next person in: everyone drops to $825
Try it on your event
See SnöFloe on your own registration page.
Paste your event website. We'll pick up your name, colours, logo and ticket price, and show the widget right where your attendees decide.
Showing an example event until you add yours. Takes about 10 seconds. Start my pack opens the attendee journey in a new tab.
yourevent.com/register
London
Register for EventTech Live 2026
Full conference pass
£1,195
- ✓ All keynotes & sessions
- ✓ Expo hall & networking
- ✓ Lunch & refreshments
SnöFloe widget
Bring your pack · save together
Who's coming with you?
Round up your own people — friends, old colleagues, that person you always bump into at events. Every person who joins your pack makes everyone's ticket cheaper: up to £445 off each.
✓ Not a company booking — anyone can join
Your packEach pays
Just you£1,195
You + 1 friend£1,050−£145
You + 2 friends£895−£300
You + 3 friends£825−£370
You + 4 friends£750−£445
You get a private invite link to share. Once your pack is full, everyone gets the same code to register at the pack price.
What the data says
People don't register alone. They register because of people.
Freeman's latest pre-event research shows that peers drive discovery and attendees decide long before they pay. SnöFloe is built for exactly that gap.
81%
of exhibitors say colleague recommendations pushed them to exhibit.
With SnöFloe: People are the most powerful channel for discovery. A floe invite comes from someone they know, not from your ad budget.
84%
of attendees decide 4 or more weeks before they register, yet 50% register in the final 4 weeks.
With SnöFloe: Joining a floe is the 'I'm in' moment. Friends commit to each other early, and the group price gives them a reason to register sooner.
69%
of attendees wait to register because of cancellation policies.
With SnöFloe: Joining a floe costs nothing. Attendees lock in their people and their price before they're asked to pay.
56%
of attendees plan which attendees and experts to connect with before they arrive.
With SnöFloe: SnöFloe answers 'who else is going?' before they buy. Seeing their people in the floe is what tips them into registering.
Source: Freeman Pre-Event Trends Report, 2026 Q4.
Why SnöFloe
Group rates, without the company.
Your group rate already exists, but it was built for teams from the same company, so most attendees assume it isn't for them. SnöFloe opens it up to anyone's own people, so the discount you already offer starts filling seats with new registrants.
Classic group registration
- One company buys the seats
- Booked by a manager or HR
- Only colleagues can join
- Reaches people who were already coming
SnöFloe
- Anyone can start a floe
- Built by the attendee, in a minute
- Friends, peers, old colleagues, their LinkedIn crowd
- Pulls in people who weren't coming yet
How it works
From 'maybe' to 'we're all going'.
What your attendees experience, in four steps, all in your event's branding. They never see a third-party tool, just a fun way to bring their people.
- 01
Start a floe
On your ticket page, an undecided visitor names their floe and picks a size: 2 to 5 people, counting themselves.
- 02
Invite their people
They get a private invite link and a ready-to-post message with a personalised graphic for LinkedIn, WhatsApp, email and more.
- 03
The price melts
Each person who joins lowers the per-person price for the whole floe. Everyone can see it drop in real time.
- 04
Floe full, everyone saves
When the floe fills, every member gets the same code to register at the group price, on your own registration system.
Example price ladder (per person)
Solo
$1,195
2 people
$1,050
−$145
3 people
$895
−$300
4 people
$825
−$370
5 people
$750
−$445
Illustrative prices. You set the tiers, discounts and group sizes for each event.
Where it lives
Right at the moment of hesitation.
SnöFloe sits next to your ticket prices, where visitors are deciding whether it's worth it, and in your post-registration share step. Instead of leaving, they go fetch their friends and come back with them.
- Step 1Ticket page
- Step 2Start a floe
- Step 3Share with Snöball
- Step 4Friends join
- Step 5Everyone registers
For organisers
A feature with a story, not another group form.
Your attendees are already your best marketers. SnöFloe gives them a reason to recruit, and you a way to see every seat they fill.
New registrations, not just discounts
Every floe is built by an attendee recruiting people who weren't registered yet. Peer invites convert better than ads.
Your brand, end to end
Logo, colours and look follow your event site. Attendees only ever see your event.
One line to embed
Paste a snippet on any page. Choose size, alignment and button label without touching code again.
Works with your registration
Floes end in a code your attendees use on your existing ticketing. No new checkout to set up.
See every floe
Track invite views, joins and registrations for each floe as they happen.
Powered by Snöball
Built into Snöball's referral and sharing tools, so every floe invite is a branded, trackable share.
Let registrations flow at your next event.
Build a demo on your own event's branding in minutes, share the link with your team, or walk through it with us in a 17-minute chat.